From the handsthat grow.
We spend an entire year growing our apples. This is why we decided to take them to your table ourselves.
A tasteof a place.
High in the Himalayas, where mountains rise above ancient villages and orchards grow along steep valleys, Kinnaur has a taste of its own.
Here, cold mountain nights, bright Himalayan days, clean air, mountain soil and generations of orchard tradition come together to shape something distinctive.
The apple isonly the beginning.
Every fruit carries something of the place it comes from — the altitude, the climate, the soil, the orchard, and the hands that cared for it.
This is why we call it The Taste of Kinnaur.
Why westarted.
For the last few years, after spending more time in our village, we began looking at our apple season differently.
Growing apples is not a seasonal job.
It is a year of work.
From pruning in winter to flowering, thinning, protecting the crop, and caring for the trees through the summer — there is a year’s worth of hard work, uncertainty and patience behind every apple we grow.
And then comes harvest.
This is when we started asking ourselves:
After putting in all this work, why do we have so little say in what our apples are worth?
When the season arrives, buyers and thekedars come to our orchards. Some take the apples to the mandi, where there can be several people and businesses between the grower and the person who finally buys the fruit.
With so many hands in between, the price changes many times.
But the person who grew the apple often has the least say.
What hurts even more is that this isn’t always about outsiders. Sometimes, our own people from Kinnaur are part of the same system.
We have seen the way rates are discussed, negotiated and sometimes shaped before a grower even gets a real choice.
We don’t say this because we are against the people who buy our apples.
We say it because we have lived on the other side of that transaction.
We know what it takes to grow them.
That is whereTaste of Kinnaurbegan.
It started with a few orchards, and a simple thought:
Why can’t we take our own apples to the people who want to buy them?
For now, we are selling the produce from our own orchards. We are starting small. But as we grow, our dream is to work with more growers across Kinnaur — buying their apples at fairer and more respectful prices, and creating a more direct connection between the people who grow the fruit and the people who enjoy it.
Why there isno onein between.
Filmed on the orchard at Rakchham
Why Tasteof Kinnaur?
We spend an entire year growing our apples. When harvest comes, we often have very little say in what they are worth.
Our apples pass through buyers, thekedars, brokers and markets before they finally reach the customer, while the people who grow them often remain furthest from the final value.
After seeing this year after year, we decided to try something different.
A year of hard work deserves a fair return.
Starting withour orchards.
Today, Taste of Kinnaur begins with the apples from our own orchards.
We are starting small, learning every step and building a direct relationship with the people who choose our fruit.
As we grow, we hope to work with more growers across Kinnaur — creating a fairer and more direct way for their apples to reach the people who value them.
Know your apple.
Support your grower.
From the hands that grow, to the hands that know.
An apple is neverjust an apple.
- Behind it is a farmer.
- A family.
- A mountain.
- A year’s worth of work.
- And a place.
Kinnaur.
A year’s work,in one box.
From our mountains, with care.